Como organizar uma excelente convenção de vendas de uma empresa de agronegócio? Acompanhe as dicas da Ação Estratégica, empresa de marketing e comunicação com ampla experiência em agronegócio Continuar lendo
In the past, the relationship between Brazilian rural producers and the industry was very focused on conversation or a coffee at any time of the day. These practices were decisive at the time of purchase.
Now, other elements have also been gaining prominence and have contributed to major changes in Brazilian agribusiness. Among them, I mention special products, new technologies, and digital channels. Continuar lendo
Presenting a new agribusiness company to the market and potential clients is not an easy task. I had the opportunity to draw up and develop communication actions for newly created companies from different agribusiness segments, such as animal nutrition, animal health and plant nutrition Continuar lendo
Article about Agribusiness startup and Public Relations
Two objectives have become increasingly common among Brazilians agribusiness companies: increasing sales and increasing market share. Continuar lendo
Interviews on TVs and radios, publication of articles on websites, blogs, magazines and newspapers, meetings with journalists and influencers, dissemination of opinion articles and visit of the journalists and influencers to the factory. Continuar lendo
“I do not like to receive saccharine calls from PR agencies, asking me if I liked or enjoyed the press release. I do not have to enjoy or like it. I have to see if the press release is relevant or not to the public that reads my blog”.
This outburst above is from Adonis Alonso, editor of the Blog do Adonis, a brazilian blog that is benchmark in communications, advertising and marketing. Continuar lendo
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