Arquivo da tag: brazil

Media exposure generates a millionaire return to agribusiness company


Interviews on TVs and radios, publication of articles on websites, blogs, magazines and newspapers, meetings with journalists and influencers, dissemination of opinion articles and visit of the journalists and influencers to the factory. Continuar lendo

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João Rodarte, CEO of CDN Comunicação Corporativa (Brasil)


“In a PR Agency, experience is more important than modernity”.

The analysis is of João Rodarte, CEO of CDN Comunicação Corporativa.
Continuar lendo

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Adonis Alonso, editor of the Blog do Adonis (Brazil)


“I do not like to receive saccharine calls from PR agencies, asking me if I liked or enjoyed the press release. I do not have to enjoy or like it. I have to see if the press release is relevant or not to the public that reads my blog”.

This outburst above is from Adonis Alonso, editor of the Blog do Adonis, a brazilian blog that is benchmark in communications, advertising and marketing. Continuar lendo

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Carol Terra, editor of the blog RPalavreando (Brazil)


Is the press prepared to act in social media? Carol Terra, editor of the blog RPalavreando, believes that most of the outlets are confused and do not know what to do. Continuar lendo

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Carlos Carvalho, executive director of Abracom (Brazil)


What will be the main discussions of the communication market in 2012? For Carlos Carvalho, executive director of Abracom (Brazilian Association of Communication Agencies), the “multiplication of forms of expression of the consumer, the citizen, through social media” and communication in large events will be highlighting in the next year. Continuar lendo

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David Landis, president of Landis Communications (United States)


How is the routine of the CEO of one of the most important PR agencies of the United States? David Landis, president of Landis Communications, is the one who will answer this and other questions to the readers of PR Interview. Lover … Continuar lendo

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Marcio Cavalieri, executive director of RMA Comunicação (Brazil)


Should the professionals that work in a PR agency receive profit sharing? Marcio Cavalieri, executive director of RMA, believes on that. For him, “the profit should be shared with everyone, because it is a result of teamwork”. To the blog PR … Continuar lendo

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