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Arquivo da tag: brazil
What are the main changes in Brazilian agribusiness? Continuar lendo
In the past, the relationship between Brazilian rural producers and the industry was very focused on conversation or a coffee at any time of the day. These practices were decisive at the time of purchase.
Now, other elements have also been gaining prominence and have contributed to major changes in Brazilian agribusiness. Among them, I mention special products, new technologies, and digital channels. Continuar lendo
Interviews on TVs and radios, publication of articles on websites, blogs, magazines and newspapers, meetings with journalists and influencers, dissemination of opinion articles and visit of the journalists and influencers to the factory. Continuar lendo
“In a PR Agency, experience is more important than modernity”.
The analysis is of João Rodarte, CEO of CDN Comunicação Corporativa.
“I do not like to receive saccharine calls from PR agencies, asking me if I liked or enjoyed the press release. I do not have to enjoy or like it. I have to see if the press release is relevant or not to the public that reads my blog”.
This outburst above is from Adonis Alonso, editor of the Blog do Adonis, a brazilian blog that is benchmark in communications, advertising and marketing. Continuar lendo