In the past, the relationship between Brazilian rural producers and the industry was very focused on conversation or a coffee at any time of the day. These practices were decisive at the time of purchase.
Now, other elements have also been gaining prominence and have contributed to major changes in Brazilian agribusiness. Among them, I mention special products, new technologies, and digital channels. Continuar lendo
Interviews on TVs and radios, publication of articles on websites, blogs, magazines and newspapers, meetings with journalists and influencers, dissemination of opinion articles and visit of the journalists and influencers to the factory. Continuar lendo
“In a PR Agency, experience is more important than modernity”.
The analysis is of João Rodarte, CEO of CDN Comunicação Corporativa.
Continuar lendo
“I do not like to receive saccharine calls from PR agencies, asking me if I liked or enjoyed the press release. I do not have to enjoy or like it. I have to see if the press release is relevant or not to the public that reads my blog”.
This outburst above is from Adonis Alonso, editor of the Blog do Adonis, a brazilian blog that is benchmark in communications, advertising and marketing. Continuar lendo
Is the press prepared to act in social media? Carol Terra, editor of the blog RPalavreando, believes that most of the outlets are confused and do not know what to do. Continuar lendo
What will be the main discussions of the communication market in 2012? For Carlos Carvalho, executive director of Abracom (Brazilian Association of Communication Agencies), the “multiplication of forms of expression of the consumer, the citizen, through social media” and communication in large events will be highlighting in the next year. Continuar lendo
PR Newswire
