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Arquivo da tag: brazil
“In a PR Agency, experience is more important than modernity”.
The analysis is of João Rodarte, CEO of CDN Comunicação Corporativa.
“I do not like to receive saccharine calls from PR agencies, asking me if I liked or enjoyed the press release. I do not have to enjoy or like it. I have to see if the press release is relevant or not to the public that reads my blog”.
This outburst above is from Adonis Alonso, editor of the Blog do Adonis, a brazilian blog that is benchmark in communications, advertising and marketing. Continuar lendo
How is the routine of the CEO of one of the most important PR agencies of the United States? David Landis, president of Landis Communications, is the one who will answer this and other questions to the readers of PR Interview. Lover … Continuar lendo
Should the professionals that work in a PR agency receive profit sharing? Marcio Cavalieri, executive director of RMA, believes on that. For him, “the profit should be shared with everyone, because it is a result of teamwork”. To the blog PR … Continuar lendo