“I don’t see just one professional as more suitable for projects with storytelling“.
In an interview to blog PR Interview, Cogo points what companies are doing right and wrong in projects with storytelling.
Check out the main topics from the interview:
PR Interview: What do the companies do wrong when using storytelling in a project?
Rodrigo Cogo: When they use a marketing vision and explore more product attributes and racionalities than the potential of subjectivity and emotion.
PR Interview: And what do the companies do right?
Rodrigo Cogo: Videos with direct testimony. Colloquial vocabulary, even though inaccurate considering the formal language and without priority for hierarchies.
PR Interview: Are PRs more prepared to develop projects with storytelling?
Rodrigo Cogo: I don’t see just one professional as more suitable for projects with storytelling.
PR Interview: Why?
Rodrigo Cogo: It is a communicative content creation perspective that may arise from advertising, public relations, journalists, historians, writers, anthropologists, sociologists, filmmakers. Each area with a predominant place, speech and with know-how that can serve more and better in a particular job, and not in another one.
PR Interview: To finish up, which projects of storytelling are references to you?
Rodrigo Cogo: A project of work safety of Vale (mining company), a website collecting stories from Disney, a competition for documentaries of CSN, the Foundation of project stories powered car Fiat 35 years and welcome on Board of TAM 35 years.
IN THE NEXT POST:
Interview with Andrew Worob, blogger at PR at Sunrise (United States)