Do you know MyPRGenie? It is a very interesting tool with several options of plans – free and paid – for the publication and distribution of digital release (click here to see an example). With MyPRGenie, you can in a simple way publish videos, photos and texts and still have a newsroom. Click here to check out a demo.
Did you like the hint? Searching for more details, the blog PR Interview spoke with the american Miranda Tan, CEO of MyPRGenie, a company which gives support to more than 5,000 companies and PR agencies.
PR Interview: Is Brazil a strategic country for MyPRGenie?
Miranda Tan: Yes, MyPRGenie is a global PR Platform that can be accessed anywhere in the world, furthermore we have a global media database of over 540,000 contacts! This includes almost 10,000 Brazilian reporters! It is essential for MyPRGenie users to be able to reach Brazilian outlets and for Brazilian companies to increase their online exposure and publish their company news and releases.
PR Interview: Is the SEO important for the PR Agencies?
Miranda Tan: Absolutely! It is imperative in this digital age to be Search Engine Optimized so that when users search for PR Agencies, or any of their clients, they find their website and their news first. Being Search Engine Optimized makes your company appear as one of the first search results when people look for you or related information in search engines.
PR Interview: What is the importance of a newsroom?
Miranda Tan: A newsroom gathers all of your information in spot. It shows cases of all of your press releases, blog release, photos and videos in an easy to view manner.
PR Interview: What are the other resources of the newsroom?
Miranda Tan: We embed your website too, which means people searching for you or by related search see all of your companies info and news in one glance. This is especially important for PR Agencies and companies who want to be covered by the press. Reporters will know what releases to cover, who to contact about them and where to get additional information just by viewing one website.
PR Interview: To finish up, does all the PR communication need to be made with videos and photos?
Miranda Tan: We do not require photos and videos but we provide the option of including them in your releases and on your newsroom to showcase your company and news in various ways.
IN THE NEXT POST:
Interview with Marcio Cavalieri, executive director of RMA Comunicação (Brazil)