Rodrigo Cogo, manager of Portal Mundo-RP (Brazil)

“I don’t see just one professional  as more suitable for projects with storytelling“.

This is the opinion of Rodrigo Cogo, manager of Portal Mundo-RP.

In an interview to blog PR Interview, Cogo points what companies are doing right and wrong in projects with storytelling.

Check out the main topics from the interview:

PR Interview: What do the companies do wrong when using storytelling in a project?

Rodrigo Cogo: When they use a marketing vision and explore more product attributes and racionalities than the potential of subjectivity and emotion.

PR Interview: And what do the companies do right?

Rodrigo Cogo: Videos with direct testimony. Colloquial vocabulary, even though inaccurate considering the  formal language and without priority for hierarchies.

Rodrigo Cogo, do Mundo-RP

PR Interview: Are PRs more prepared to develop projects with storytelling?

Rodrigo Cogo: I don’t see just one professional  as more suitable for projects with storytelling.

PR Interview: Why?

Rodrigo Cogo:  It is a communicative content creation perspective that may arise from advertising, public relations, journalists, historians, writers, anthropologists, sociologists, filmmakers. Each area with a predominant place, speech and with know-how that can serve more and better in a particular job, and not in another one.

PR Interview: To finish up, which projects of storytelling are references to you?

Rodrigo Cogo: A project of work safety of Vale (mining company), a website collecting stories from Disney, a competition for documentaries of CSN, the Foundation of project stories powered car Fiat 35 years and welcome on Board of TAM 35 years.

IN THE NEXT POST:

Interview with Andrew Worob, blogger at PR at Sunrise (United States)