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	<title>PR interview</title>
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	<description>A Brazilian blog about the PR&#039;s world</description>
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		<title>PR interview</title>
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		<item>
		<title>João José Forni, especialista em gestão de crise</title>
		<link>http://printerview.wordpress.com/2011/12/09/joao-jose-forni-especialista-em-gestao-de-crise/</link>
		<comments>http://printerview.wordpress.com/2011/12/09/joao-jose-forni-especialista-em-gestao-de-crise/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 10:13:45 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1496</guid>
		<description><![CDATA[Click here and read the interview in English Uma eventual crise brasileira pode contribuir para um maior amadurecimento das agências de comunicação? Quem responde esta pergunta é João José Forni, professor e especialista em gestão de crise. “Houve um momento em que as agências de publicidade tiveram seu auge. Nos últimos anos, as agências de [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1496&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>João José Forni, professor and expert in crisis management</title>
		<link>http://printerview.wordpress.com/2011/12/08/joao-jose-forni-professor-and-expert-in-crisis-management/</link>
		<comments>http://printerview.wordpress.com/2011/12/08/joao-jose-forni-professor-and-expert-in-crisis-management/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 10:40:23 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1509</guid>
		<description><![CDATA[Can the possibility of a Brazilian crisis contribute with a greater maturity in the PR agencies? João José Forni, professor and expert in crisis management, is who will answer this question.

"There was a time when advertising agencies peaked. In recent years, PR agencies grew and occupied space in public and private companies”, he says.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1509&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Paulo Vieira Lima, colunista do Brasil Econômico (Brasil)</title>
		<link>http://printerview.wordpress.com/2011/12/01/paulo-vieira-lima-colunista-do-brasil-economico-brasil/</link>
		<comments>http://printerview.wordpress.com/2011/12/01/paulo-vieira-lima-colunista-do-brasil-economico-brasil/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 11:00:57 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>
		<category><![CDATA[acertos]]></category>
		<category><![CDATA[assessoria de comunicação]]></category>
		<category><![CDATA[assessoria de imprensa]]></category>
		<category><![CDATA[Brasil Econômico]]></category>
		<category><![CDATA[erros]]></category>
		<category><![CDATA[Paulo Vieira Lima]]></category>
		<category><![CDATA[redes sociais]]></category>
		<category><![CDATA[Relações Públicas]]></category>
		<category><![CDATA[social midia]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1483</guid>
		<description><![CDATA[“O bom jornalismo não deve depender exclusivamente das assessorias de imprensa, não deve ser refém delas”.

Esta é a opinião de Paulo Vieira Lima, titular da coluna Consumo Popular do Brasil Econômico. Em entrevista ao PR Interview, o jornalista analisou também os principais erros e acertos das assessorias de imprensa.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1483&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Paulo Vieira Lima, columnist of the newspaper Brasil Econômico (Brazil)</title>
		<link>http://printerview.wordpress.com/2011/12/01/paulo-vieira-lima-columnist-of-newspaper-brasil-economico-brazil/</link>
		<comments>http://printerview.wordpress.com/2011/12/01/paulo-vieira-lima-columnist-of-newspaper-brasil-economico-brazil/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 10:50:57 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>
		<category><![CDATA[Brasil Econômico]]></category>
		<category><![CDATA[hits of the PR agencies]]></category>
		<category><![CDATA[ideal profile of the PR agency]]></category>
		<category><![CDATA[Journalist]]></category>
		<category><![CDATA[mistakes of the PR agencies]]></category>
		<category><![CDATA[Paulo Vieira Lima]]></category>
		<category><![CDATA[PR agency]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1489</guid>
		<description><![CDATA[“The good journalism should not depend on the PR agencies, should not be their hostage”.

This is the opinion of Paulo Vieira Lima, head of the column Popular Consumption of Brasil Econômico, one of  the most important  economic newspapers in Brazil.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1489&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Carol Terra, do blog RPalavreando (Brasil)</title>
		<link>http://printerview.wordpress.com/2011/11/15/carol-terra-da-agencia-ideal/</link>
		<comments>http://printerview.wordpress.com/2011/11/15/carol-terra-da-agencia-ideal/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 11:00:08 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>
		<category><![CDATA[Agência Ideal]]></category>
		<category><![CDATA[assessoria de comunicação]]></category>
		<category><![CDATA[carol terra]]></category>
		<category><![CDATA[cases]]></category>
		<category><![CDATA[erros das empresas]]></category>
		<category><![CDATA[imprensa]]></category>
		<category><![CDATA[mídias sociais]]></category>
		<category><![CDATA[PR tradicional]]></category>
		<category><![CDATA[redes sociais]]></category>
		<category><![CDATA[RP 2.0]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1383</guid>
		<description><![CDATA[A imprensa está preparada para atuar nas redes sociais? Carol Terra, editora do blog RPalavreando e diretora de mídias sociais da Agência Ideal,  acredita que os veículos ainda estão indecisos.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1383&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Carol Terra, editor of the blog RPalavreando (Brazil)</title>
		<link>http://printerview.wordpress.com/2011/11/15/carol-terra-social-media-director-at-agencia-ideal-brazil/</link>
		<comments>http://printerview.wordpress.com/2011/11/15/carol-terra-social-media-director-at-agencia-ideal-brazil/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 10:59:32 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>
		<category><![CDATA[Agência Ideal]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[carol terra]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[public relation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media cases]]></category>
		<category><![CDATA[traditional PR]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1400</guid>
		<description><![CDATA[Is the press prepared to act in social media? Carol Terra, editor of the blog RPalavreando, believes that most of the outlets are confused and do not know what to do.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1400&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Colette Ballou, fundadora e presidente da Ballou PR (França)</title>
		<link>http://printerview.wordpress.com/2011/11/01/colette-ballou-fundadora-e-presidente-da-ballou-pr-franca/</link>
		<comments>http://printerview.wordpress.com/2011/11/01/colette-ballou-fundadora-e-presidente-da-ballou-pr-franca/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 11:01:58 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>
		<category><![CDATA[Ballou PR]]></category>
		<category><![CDATA[Colette Ballou]]></category>
		<category><![CDATA[comunicação]]></category>
		<category><![CDATA[França]]></category>
		<category><![CDATA[mídias sociais]]></category>
		<category><![CDATA[participação no lucro]]></category>
		<category><![CDATA[PR Digital]]></category>
		<category><![CDATA[Relações Públicas]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tendências]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1459</guid>
		<description><![CDATA[Quais são as principais tendências de Relações Públicas na França? De acordo com Colette Ballou, fundadora e presidente da Ballou PR, a resposta para esta pergunta pode ser resumida em cinco mensagens-chave: influência; pensamento global, mas ação local; storytelling; social media e networks.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1459&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Colette Ballou, founder &amp; CEO of Ballou PR (France)</title>
		<link>http://printerview.wordpress.com/2011/11/01/colette-ballou-founder-ceo-of-ballou-pr-france/</link>
		<comments>http://printerview.wordpress.com/2011/11/01/colette-ballou-founder-ceo-of-ballou-pr-france/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 11:00:13 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ballou PR]]></category>
		<category><![CDATA[Colette Ballou]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[Networks]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[PR Communication]]></category>
		<category><![CDATA[PR trends]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Public relations agencies]]></category>
		<category><![CDATA[Relações Públicas]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Think global but act local]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[trends in PR Communication]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1451</guid>
		<description><![CDATA[In France, what are the trends in PR Communication? According to Colette Ballou, founder and CEO of Ballou PR, a PR agency in France, the answer can be summarized by five key words: Influence, Think global but act local, Storytelling, Social Media and Networks.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1451&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Carlos Carvalho, da Abracom (Brasil)</title>
		<link>http://printerview.wordpress.com/2011/10/15/carlos-carvalho-da-abracom-brasil/</link>
		<comments>http://printerview.wordpress.com/2011/10/15/carlos-carvalho-da-abracom-brasil/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 12:00:46 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>
		<category><![CDATA[Abracom]]></category>
		<category><![CDATA[agências de comunicação]]></category>
		<category><![CDATA[assessoria de imprensa]]></category>
		<category><![CDATA[carlos carvalho]]></category>
		<category><![CDATA[mídias sociais]]></category>
		<category><![CDATA[mercado de comunicação em 2012]]></category>
		<category><![CDATA[principais desafios agências de comunicação]]></category>
		<category><![CDATA[RP]]></category>
		<category><![CDATA[RP 2.0]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

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		<description><![CDATA[Quais devem ser as principais discussões do mercado de comunicação em 2012? Para Carlos Carvalho, diretor executivo da Abracom, a “multiplicação das formas de expressão do consumidor, do cidadão, através de mídias sociais” e a comunicação em grandes eventos devem ditar o ritmo do próximo ano.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1371&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Carlos Carvalho, executive director of Abracom (Brazil)</title>
		<link>http://printerview.wordpress.com/2011/10/15/carlos-carvalho-executive-director-of-abracom-brazil/</link>
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		<pubDate>Sat, 15 Oct 2011 11:59:02 +0000</pubDate>
		<dc:creator>Rodrigo Capella</dc:creator>
				<category><![CDATA[Entrevista]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[Abracom]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[brazilian market]]></category>
		<category><![CDATA[carlos carvalho]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[PR industry]]></category>
		<category><![CDATA[public relation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://printerview.wordpress.com/?p=1394</guid>
		<description><![CDATA[What will be the main discussions of the communication market in 2012? For Carlos Carvalho, executive director of Abracom (Brazilian Association of Communication Agencies), the “multiplication of forms of expression of the consumer, the citizen, through social media” and communication in large events will be highlighting in the next year.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=printerview.wordpress.com&amp;blog=12428899&amp;post=1394&amp;subd=printerview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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